(Managing Director & CFO) has a reputation of being unconventional and flexible. His style is unorthodox and his image flamboyant. He entered the dirty world of business and made few rules for himself and stuck to them. First, kept the overheads low, second he encouraged entrepreneurship. His third rule was to be flexible. Umesh, dynamic and visionary style that he has follows the fourth rule: Don't stray from your core market.

(Director, (OPS) & Marketing and Promotion) has made a career out of breaking rules. He seizes all available opportunities and believes in "create from scratch". A thinker, analyzer offers profit sharing as an incentive to all employees and expects them all to take turns in doing - low status jobs such as "calling". He enjoys a pervasive and a youthful style.